Visual communication

This practical experiment was about finding the right material / reaction  / meaning combination in order to create a piece of visual communication which speaks for itself and contains certain messages depending on the words and reactions of materials.

Here for example it was about using the element fire:

#fire#cardboard letterforms # Hopes & Dreams

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#cress #grow up

I used same concept in connection with the growing process of plants:

1st. day - Spreading out the seeds made me realise they cannot 

be too close together as it would suspend or stop them from growing.

5th. day - Temperature : Cling film increased the process of 

growing as the effect was similar to the the one as in a “glasshouse“. 

7th. day - The excitement of noticing the first movements even if 

the process of growth is too slow for the human eye to perceive.

9th. day - Analysing the observation that the movments of the growing process was going towards the window - in the direction of the sun. The lifespan and the growing process were the same interval.

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Using nature as a stencil in contrast to to the more common way of adding background colours or images in Photoshop or InDesign.

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THE ICE EXPERIMENT:

Using the feature of melting in order to create meaning within the words # anxiety# sad #pain.

 Colour has been used as an additional element to support the word. All these elements are vital aspects in order to communicate.

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"Jause" (german) stands for snack/lunch. I made it out of cheese while it get eaten up bit after bit....